Role Call: Executive Director: Robert Serrell

“I’m such a nerd,” laughs Robert Serrell, executive director of the Barrow Group Theatre Company and School, then launches into a detailed explanation of search engine optimization techniques. This is hardly a tangent: SEO is a key to how to Serrell, a former student of the school, rescued the  New York City theatre company and performing arts training center from bankruptcy in 2014.

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How Immersive Theater Is Bringing Intimacy Back to Entertainment

How Immersive Theater Is Bringing Intimacy Back to Entertainment

Where is Narnia?” I joked as I stepped through the back of the large wooden wardrobe featured in the center of a Lower East Side basement. I didn’t actually expect to find myself in the magical land of “The Lion, The Witch and the Wardrobe,” but this tour of Wildrence, a performance space home to inventive immersive projects, certainly invited flights of fancy.

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How Do You Direct Two Musicals at Once?

How Do You Direct Two Musicals at Once?

Working on two shows simultaneously has driven Andy Sandberg to drink — large quantities of Pepsi Max.

"The actors frequently tease me because I am constantly carrying two-liter bottles in my hand," says the director, who's helming the romantic musical comedy Neurosis and the political satire R.R.R.E.D. in repertory at the DR2 Theatre.

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